VIZIO Sound Bars & LCD HDTV Gaining U.S. Market Share

VIZIO, America’s #1 LCD HDTV Company*, announced today that it outperformed the industry as the number one shipper of LCD HDTVs in Q1 2012 in the U.S. with a market share of 18.5%*. With a brand recognized by 8 out of 10 Americans**, VIZIO’s leadership extends beyond LCD HDTVs and into the fast-growing sound bar category where VIZIO is #1 with a 27.5% market share***.

VIZIO has remained in the upper echelon of LCD TV sales over the past three years, ranking in the top two brands every quarter in U.S. LCD shipments since Q1’09. The brand’s substantial install base is backed by an award- winning U.S.-based customer service team in Sioux City, South Dakota. The VIZIO Customer Service team recently took home four Stevie Awards for Sales and Customer Service excellence.

“VIZIO’s focus has always been to make the best technology accessible to all consumers,” said Matt McRae, VIZIO Chief Technology Officer. “Today’s announcement of VIZIO’s #1 rank in both LCD HDTVs and sound bars validates our approach and demonstrates that VIZIO products continue to resonate with the U.S. consumer.”

VIZIO’s LCD market share has increased by 3.5% Q/Q for an industry-leading 18.5%*, keeping the brand ranked in the top two in U.S. LCD shipments over the past three years.

“VIZIO made strong market share gains in Q1 2012 to take the #1 position in US LCD shipments as a result of their dominance in America’s most popular sizes, 32” and 40/42”,” stated Tom Morrod, Senior Principal Analyst for TV Technology at IHS iSuppli.

 

 

The first quarter results from Quixel Research show that consumers are seeking innovation and value when purchasing HDTVs, with VIZIO leading the industry in both LED lit and CCFL lit LCD HDTV best sellers**.

 

 

VIZIO remains the leader in sound bar sales with the U.S. best-selling VSB200 shipping more units than any other sound bar on the market. The VIZIO VHT215 also remains in the top 5 bestselling units for Q1 2012, aiding in the 27.5% category-leading market share that VIZIO has experienced.

"VIZIO’s category leading HDTV best seller track record has now carried over to their complimentary sound bar lineup,” said Tamaryn Pratt, Analyst at Quixel Research. “An innovator in the category, VIZIO leads the way with a dominant 27.5% overall market share in the sound bar market.”

 

 

 

* Source: IHS iSuppli Corporation Research Q2 2012 Market Tracker Report of Q1 2012
** Source: IHS iSuppli Corporation Research Q1 2012 Custom Brand Tracker Report
*** Source: Quixel Research® Quarterly Market Report of Q1 2012.

 

About VIZIO

VIZIO, Inc., headquartered in Irvine, California, is America's #1 LCD HDTV Company*. In Q2 2007, VIZIO skyrocketed to the top by becoming the #1 shipping brand of flat panel HDTVs in North America and in Q3 2007 became the first American brand in over a decade to lead in U.S. LCD HDTV shipments. Since 2007 VIZIO LCD HDTV shipments remain in the top ranks in the U.S. and were #1 for the total year in 2009 and 2010. VIZIO is committed to bringing feature-rich consumer electronics to market at a value through practical innovation. VIZIO offers a broad range of award winning consumer electronics. VIZIO's products are found at Costco Wholesale, Sam's Club, Walmart, Target, BJ's Wholesale, and other retailers nationwide along with authorized online partners. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Fast Company's 6th Most Innovative CE Company of 2009, and made the lists of Ad Age's Hottest Brands, CNET's Editor's Choice, CNET Best of CES 2011 - Television, IGN Best of CES - Television, Bluetooth.org Best of CES, Good Housekeeping's Best Big-Screens, PC World's Best Buy, Popular Mechanics Editor's Choice and OC Metro's 10 Most Trustworthy Brands among many other prestigious honors. For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com.

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