| Products in this article: | GV47LF |

In the five short years since Vizio started selling flat-panel TVs in the U.S., the company has steadily increased its market share until it is now ranked No. 1 in unit sales. This tremendous and rapid success is due to the high value offered by these TVs—in particular, surprisingly good picture quality for surprisingly little money. Does the 47-inch, 1080p GV47LF LCD TV lives up to the company’s well-earned reputation? Let’s see ...
| Detail | Color | Blacks | Shadow Detail | Artifacts/Noise | |
| HD DVD (Apollo 13) |
Much better than DVD; instruments and control panels crisp. |
Natural all around, including skin tones, green grass. |
Not great; space was washed out and letterbox bars were always apparent. | Few scenes in this title to test this. | Ringing much less than with DVD. |
| DVD (Star Trek: Insurrection) |
Not quite as sharp as I’ve seen in other comparable TVs. | Excellent; skin tones natural, realistic green foliage. |
Black of space fairly washed out and flat. |
Pretty poor; much of lowlight detail in observation post lost in solid dark patches. | Ghostly white lines at edges (technically called “ringing”) could not be completely eliminated. |

Vizio’s reputation for high value takes a bit of a hit with the GV47LF. The blacks were not as deep as I like to see, and shadow detail was so-so at best. DVD images were not exemplary— slightly soft with some unavoidable white ghost lines. The sharpness and ringing were much better on HD DVD, and the color was generally good on both. At $1800, this is among the least expensive 47- inch LCDs on the market, so any criticisms must be taken in that context. Even with the shortcomings I found, TV buyers on a budget would be well-advised to take a good look at the GV47LF.