The PDS-4242 utilizes the latest generation of the company's proprietary ALiS (Alternate Lighting of Surfaces) technology, which discharges the electrodes in the plasma panel in a more efficient manner than conventional plasma monitors to achieve significantly higher brightness and definition, yielding extraordinary clarity, sharpness and color accuracy. The new ALiS panel delivers a remarkable 700cd/m2 brightness-A 40 percent increase from previous models.