When Pioneer first demonstrated its new plasma technology at CES 2007, everyone who saw it was astonished by its incredibly deep blacks and rich colors. Dubbed Kuro -- Japanese for "black" -- these new panels take plasma to a whole new level never seen before. Among the first models to become available is the PRO-1150HD, which is part of company's upscale Elite line, and I can say without reservation that it's the best plasma I’ve seen.