Milan. Home of insane taxi drivers and style fascists, is also the site of one of the busiest audio shows around. Set over a long weekend in September in the Hotel ATA Quark, Top Audio is packed, both with attendees and manufacturers, across more than five floors, and regularly receives more than 20,000 visitors. Although dwarfed by the Munich High-End show (arguably the most important audio event in the West), Top Audio remains a major player on the Euro Show calendar and shows that – even in the depths of one of the worst economic crises to befall the country – Italy takes its music very seriously.


The pro rooms were still very, very professional. There is a whole floor given over to audio-video, which features consistently excellent demonstrations by Epson's projector experts, another featuring a wall of McIntosh and the likes of Denon, Onkyo and Focal sized companines put on presentations that explain why they are big hitters in our little game. But then there were the others. The ones that proved that not everything Italian is style-obsessed; not in a down-to-earth, looks bad,sounds good way--think 'room full of creepy uncles' instead.

As an editor of an audio magazine with a distinct focus on the international, there aren’t so many brands that are completely alien to me, so when you walk into a small room with eight people lining the walls like a prom night from Hell, each one a representative of a brand that even they had barely heard of, you know something’s a bit amiss. Couple this with at least two of them engaged in a loud and lengthy, animated discussion (often involving cellphone calls) while you are trying to listen to their products, the propensity for the largest of the group deciding that the doorway into the room is the best place to sit out the entire show and an inverse square law between room size and the number of products on display (lots of big, bare rooms and lots of tiny, full-to-bursting rooms and not a lot in between) and you can begin to see why Top Audio is not what it used to be even a couple of years ago.

Worse, the smaller rooms often shoe-horned in the largest possible system, making the sound often overblown and ill defined. Although Milan is the place where the Bossa Nova never died, there were still several cases of nine-foot-wide singers in front of a quadruple-double bass. There were a few exceptions though. One of the best sounds was from a Anglo-American system comprising SME Model 20/3 turtable into a Pass Labs XP30 and XA100.5 pre/power combo into ProAc Carbon Pro 8 using Kimber cable throughout.

In the room opposite, Naim Audio was showing off its new £1,925 ND5-XS streamer, bringing 21st Century music processing to Naim’s core XS-series line. Played into a Naim 152 preamp, FlatCap XS power supply and 155 XS power amp into Ovator S-400 speakers, the all-Naim system managed to sound both enthralling and entertaining, without the seemingly inherent ponderous sound that plagued many rooms. Naim also has a wealth of useful add-ons to its streaming products coming soon, including 24/192 USB playback, playlisting, Apple AirStream support, richer metadata control and 802.11n wi-fi. Some will be firmware fixes, others will involve open-case surgery.

AudioNatali is Italian high-end royalty, distributing brands such as Audio Research, Krell, Kuzma, Koetsu, VTL and Wilson, alongside newcomers like DarTZeel and Devialet. And it’s not hard to see why the Natalis command such an overarching command of the high-end, because their demonstrations are slicker than most. Case in point; the company’s excellent Wilson Audio demonstration with ARC amplification was one of the high-end high points. In terms of the best looking room in the show, even this was eclipsed by the Sonus Faber room, which used (naturally) Wadia and Audio Research electronics. The company had built a room within a room, making the whole place look like something from the pages of an interior décor magazine than an audio show. Soft, leather sofas, a wall of bookshelves… this was a model of slick chic, without spending a fortune. Other brands take note… it was in many respects the star of the show.

Although this is every inch the Italian show, with no real traction outside of the Italian market, there were a number of key launches set aside for Top Audio. This is because the Italian market (like Greece and Portugal, and less broke countries like Germany and the Netherlands) has become one of the most important regions for hi-fi sales across the continent. It also acts as one of the handy test-beds to gauge opinion in the West (being between Munich and Las Vegas), and comes right after key Far Eastern shows in Hong Kong and Singapore. So Top Audio was the first place in the West to see the exciting new Korean Aurender music player as well as a significant grouping of new equipment from Onix, including a XIA-160 integrated amplifier (180W, balanced and single ended and priced at around €3,600 excluding tax). But it was also the place where Italian audio gets its proper airing, and while some of this extends well into the Loony Tunes part of audio, other parts are extremely interesting and deserve more coverage outside of Italy. Products like the Capriccio Continuo AurAleA 309 loudspeakers, for example. These side-wall hugging, heavily toed in loudspeakers featured an air-motion tweeter, a proprietary midbass cone. With a high slope crossover and a 1.8kHz crossover point, an elegant burr gloss finish and a reasonable price sticker of about €3,500 per pair, these had the sort of smoothness of a good panel speaker, but with a BBC-like purpose and vocal clarity.
Comments
I disagree, I was there.
It was a great show.
Another thing.
There was no need to insult the Italians.
Also, why did people ignore you? I did not have that problem.
Every room was attentive and made us feel at home.
Perhaps, my friend, you might take a shot of whiskey and reflect on how you treat people.
Therese
No insult toward Italians at all. There were many friendly and attentive people at the show, but it was marred - significantly marred in my opinion - by some serious unprofessionalism in smaller rooms that simply was not there two or three years ago. If you were there, surely you encountered the same difficulties I encountered in many of the upstairs rooms. Too many agents for too many brands in the same room, a propensity to talk over the music, not a lot of information to hand (I'm not adding an '...in English' there, but if you ask the price, then ask your resident Italian-speaking buddy to ask the price and the best you can get is 'it depends', something's distinctly up).
I don't expect any kind of special treatment and my lack of Italian in an Italian-speaking show was always going to be an obstacle. I factored that into my report and expected to have severe communication problems. I've had the same communication problems in my lack of Portuguese in Estoril and my lack of Czech in Prague and not had the same issues. Having spoken to a number of journalists covering the same event (not only from the UK, although the UK journalist contingent was perhaps the largest group of journalists... with even more UK journos attending than Italian audio journalists) I can only confirm that I wasn't alone in my feelings of ennui toward this once-excellent show. Given one of my colleagues on a rival title began his blog with "It's a pity you didn't come last year..." and both his and my findings about the endless chatter in the rooms was echoed by a posting to his blog, suggests everything was not as rosy as you paint.
Perhaps my disappointment is made all the stronger because it used to be the best show in the calendar in so many respects. We need shows like this to be better, because they are fast becoming one of the main links between buyer and product. Judging by this year's show, buyers would keep their money in their wallets in so many cases. So, ultimately, if this is a report card, it reads "must try harder".
As to how I treat people, I am not the problem. The problem is if people treat prospective buyers with the same lack of consideration and professionalism, what hope does the industry have?
Alan Sircom
Editor, Hi-Fi Plus Magazine
London, England
editor [at] hifiplus [dot] com