Special TPV Report: Hollywood Post Alliance Technology Retreat 2010

Posted by: David Birch-Jones at 3:03 pm, March 22nd, 2010

In adjacent ballrooms and meeting rooms, 3D technology was in abundance, with demos from the likes of THX, Miranda, Qantel, Dolby, JVC and Fujinon, to name just a few. Panasonic, a major 3D player in both the production and consumer 3D HDTV segments, had both a booth on the show floor with their latest 3D camera and production equipment, and brought one of their 3D demo trucks (they had one at recent CEDIA and CES shows, too) to show 3D demos on their 103” plasma display.

Dolby set up a 3D home theater system, featuring a Digital Projection Titan 1080p 3D dual engine DLP projector (it’s priced in the “if you have to ask” range). JVC showed off their 2D-3D converter (it was shown at CES as well). THX partnered with 3D technology vendor Sensio to demo 3D. Miranda showed a unique 3D test pattern check system that allows production engineers to avoid extreme 3D effects which can cause viewer discomfort, such as stereoscopic graphics and text overlays on 3D content that aren’t positioned close together, depth-wise. Fujinon, a major supplier of professional camera lenses, showed off their latest 3D lens adjustment system that calibrates and synchronizes two lenses for 3D production, featuring 16-bit accuracy and controlled by familiar style Fujinon zoom and focus accessories.