Paradigm Shift is essentially a brand within a brand and represents a new initiative into the world of personal audio products for the Canadian speakers. Interestingly, though, three of Paradigm Shift’s debut products aren’t loudspeakers, but rather earphones.
The earphone range will launch with three models: the entry-level E1 ($49); the mid-line E2F, which will be configured as an earphone/headset with a built-in remote/mic module ($99); and the top-of-the range E3M ($129). All three models should be come available in mid-October 2011, and supported by their own dedicated web site, which will launch on October 1, 2011. A brief listen to the E3M suggested that Paradigm has a good handle on neutral yet also full-bodied tonal balance for this range of products.
Paradigm Shift’s other initial product will be the self-powered A2 (“Active Atom”) desktop speaker, which will sell for between $279/each in black ash, or for $329/each in various painted finishes (vermillion red, gloss white and gray, and satin black). The speakers feature both 3.5mm mini-jack and RCA inputs, and also provide outputs so that it is possible to daisy chain multiple A2s together. Each speaker can be configured for left, right, or monaural playback. There is a receptacle on the back for an available Airplay module.