October 14th, 2010 -- by Chris Martens
(Editorial note: At CEDIA 2010, The Perfect Vision Editor Chris Martens had a chance to catch up with the Ultralink/XLO team and learned that XLO/Ultralink is becoming Up Group—as in Ultralink Products Group. Interestingly, the firm is branching out considerably, so that its constituent brands and divisions will now include XLO [top-tier high-end cables], Argentum Acoustics [mid-tier high-end cables], UltraLink [entry-to-mid-tier high-end cables], UltraPower [home theater-oriented power products], UltraPower Planet Green [high efficiency power products: a division of UltraPower], and uFi [innovative desktop and personal audio products; a division of UltraLink]. Below, we present the text of the XLO/Ultralink press release announcing Up Group.).
Tune In and Turn On as Ultralink Changes its Stripes!
· Refreshed Brands and Logos
· Quality, Versatility, and Flexibility at Every Price Point for Every System Need
Join us at Rocky Mountain Audio Fest • Crestone Peak on the Mezzanine Level
Ontario, California • 10/12/2010 • You know us and love us as Ultralink, but now we’ve positioned our powerful, refreshed brands under the Up Group® banner with a bold new logo. From the latest HDMI® cables to full A/V cable and power solutions, for installers and consumers, Up Group’s individual brands UltraLink®, UltraPower®, Argentum Acoustics® and XLO® ensure value, reliability, versatility and flexibility at every price point for every system need. All Up Group product lines reflect our fundamental values, delivering top build quality, leading-edge engineering, production and performance.
The map below gives an instant picture of the refreshed Up Group® hierarchy. Up Group sits at the top, next level is Argentum Acoustics®, UltraLink®, UltraPower®, and venerable XLO™. In the following level, UFi is a division of UltraLink, and UltraPower Planet Green™ flows from UltraPower.
Come see us in the Crestone Peak Suite on the Mezzanine Level along with Wadia and Dynaudio. We're looking forward to seeing you!
ULTRALINK/XLO PRODUCTS, INC.
1951 South Lynx Avenue Ontario, California, U.S.A. 91761
Tel: (909) 947-6960 • Fax: (909) 947-6970 • Web: www.ultralinkproducts.com