Los Angeles – May 10, 2012 - V-MODA, the maker of award-winning and critically acclaimed headphones including the Crossfade M-80 and LP, is amped to announce the latest addition to the Ear ArmorTM hearing protection line, Faders VIP.
Like the original Faders, the VIP edition protects your hearing by evenly reducing harmful noise levels by 12dB across the frequency spectrum, while still allowing for music and speech to pass with crystal clarity. The noise reduction can make the difference between an enjoyable listening experience and lifelong hearing loss. Tuned by professional DJs, producers, doctors and featuring four sizes of medical grade fittings to fit even the smallest and largest of ears, Faders VIP also boasts a new detachable cord and a high quality carrying case giving club, concert and event-goers advanced hearing protection.
“Last year’s launch of Ear Armor, Inc. created a windfall of amazing feedback from musicians to race and concert-goers. Loud events coupled with the popularity of smartphones, MP3 players and headphones have created a pandemic of hearing loss in everybody from kids to adults and too little is being done to stop it and educate customers. Faders are a universal solution to fully enjoy music and conversations without the damaging effects of higher decibels that cause irreversible noise-induced hearing loss and tinnitus,” says Val Kolton, Chief Visionary Officer and Founder of V-MODA. “Both the cheapest foam and the most expensive custom ear plugs can muddle sound quality and push debris too far into your ear canal causing even more damage to your ears.”
The concept for Ear Armor and Faders was born when V-MODA founder and accomplished DJ, Val Kolton, was in Spain with fellow legendary DJ, Erick Morillo. During Erick’s set, Kolton noticed the sound level meter of the dance floor in the DJ booth. He had an immediate epiphany that DJs were unknowingly spinning at unsafe sound levels because the speakers in the DJ booth and dance floor are at separate volumes and the sound levels far exceed safe limits. While Val had used custom earplugs himself for many years, they were too expensive, fit too far in the ear canal and did not have good enough sound for playing live or for the masses.
Continuing his spinning sessions after returning to America, Val Kolton was encouraged by the Manufactured Superstars to build a better earplug. After reading an article in the Journal of the American Medical Association which found that one in five American teenagers had some degree of hearing loss – a startling 31% increase since the late 80s, Val immediately revamped the V-MODA R&D Labs with a mission to develop the opposite of headphones - the world’s finest earplugs.
V-MODA Faders VIP comes in 3 color variations Gunmetal Black, Rouge Red and Electro Pink. They are available now exclusively for $20 at V-MODA.com and Amazon.com. Each set of Faders VIP includes four sizes of medical grade BLISS 3.0 hybrid-silicone fittings to perfectly fit ears of all sizes allowing you to fine tune your experience without costly and time-consuming custom ear molds. For more information about the hearing loss pandemic and its causes, please visit V-MODA.com/FADERS-VIP.
A portion of all proceeds go to the “InTheLoop Foundation”, a non-profit organization founded by the Kolton family to educate and promote “practicing safe sound”. The foundation is dedicated to the cause of educating people, especially young adults and teens about the importance of protecting their hearing for life. In TheLoopFoundation also provides scholarships and workshops for deserving individuals to pursue their audio dreams.
Ear Armor is a new company whose mission is to defend hearing through high fidelity ear protection and knowledge. Led by V-MODA’s Val Kolton and legendary DJ Erick Morillo, Ear Armor products are designed to protect hearing without compromising enjoyment.
V-MODA is the maker of the finest professional quality and modern audiophile products. Its products are distinguished by an extreme passion for music, materials, fashion-forward design and unparalleled quality. Led by professional DJ and Chief Visionary Officer, Val Kolton, V-MODA products blend the inspiration of Italian design, the essence of music, and the charisma of Hollywood. Together with design extraordinaire Joseph Bucknall, the world’s most influential producers, musicians and DJs, V-MODA is constantly challenging the norm and forging the remix revolution.