Also new for select models is Sony's Intelligent Peak LED Backlight which uses full array local dimming to produce deeper blacks, while boosting brightness in lighter areas of the image, creating incredible on-screen contrast. Sony's OptiContrast panel elevates the picture to the front surface of the TV and creates a dark background for rich, vibrant, high contrast picture even in well-lit rooms.
Finally, MotionFlow™ XR is Sony's most advanced motion compensation technology yet, helping to reduce blur caused by quick camera movements, enhancing sharpness and creating a clearer picture.
Select BRAVIA television models feature Sony's improved Monolithic Design Concept that draws viewers into the picture when the TV is turned on, and blends into the room decor when turned off. The 2011 Monolithic Design BRAVIA models incorporate Corning®'s exclusive Gorilla® Glass, allowing for thinner, lighter and stronger screen material.
Great HDTV is the Foundation for Great 3D TV
Sony's line of 3D-capable TVs ranges from affordable entry-level models to flagship sets–with all delivering outstanding performance through Sony's active shutter technology. Improvements include quicker response time, reduced cross-talk and built-in 3D emitters on all 3D models.
To drive the "Television Redefined" messaging to consumers, Sony is launching a year-long, globally integrated campaign supported by broadcast, online, and web media, as well as retail point-of-purchase and interactive displays. The campaign will also include a series of entertaining and informative consumer events, such as "tailgate" viewing parties at sporting events and viewing activations at nightclubs, malls, and movie and music events. Sneak peeks of the campaign's first TV commercial are available now online at http://blog.discover.sonystyle.com/tvcommercial.
Sony BRAVIA televisions are available at retailers across the country. For information regarding the nearest Sony authorized dealer or service location, call 1-800-222-SONY or visit www.esupport.sony.com.
Sony Electronics Inc
ray [dot] hartjen [at] am [dot] sony [dot] com
Sony Electronics Inc.
rob [dot] manfredo [at] am [dot] sony [dot] com