WALDORF ASTORIA: April 13 - 15, 2012
After a prolonged absence NEW YORK is to see the return of a long term show devoted to High End Home Entertainment. This is a welcome announcement for trade and consumers alike. "Many countries have regional shows, but not many can orchestrate international appeal," say the organizers, Chester Group UK. But the US and in particular NEW YORK can do that. This, the inaugural show, has been carefully coordinated to establish longevity, ensure popularity, and create a prestigious event for many years to come. Our choice of venue, location, and date were all key to those objectives. High End Home Entertainment remains a viable and sustainable market. The event is planned to run over 2 1/2 days and support has been extremely encouraging from both International Exhibitors and Visitors. What can you give a City that never sleeps?
New York Industry insiders are flocking to be part of the first NEW YORK AUDIO SHOW at the Waldorf-Astoria Hotel in Manhattan, April 13 - 15! The “consumer” Friday, Saturday and Sunday day event is being operated by Chester Group UK which has a history of many successful similar events in England, with a recent expansion into Australia and Sweden. Chester is collaborating in planning the show with T.H.E. Show (The Home Entertainment Show) which brings a long history of Las Vegas “industry” shows and the recent extremely successful “consumer” show in Newport Beach, CA.
Exhibitor rooms sales are peaking now that freight considerations have been addressed and sign-up discounts are now well in place. “For years”, says Richard Beers, President of T.H.E. Show, “traditionally many Audio shows throughout the country, including New York have suffered from very high overhead costs, particularly when dealing with the issue of freight”. “We entered the NY market knowing this and have been very successful in keeping these rates reasonable and low by comparison. The Waldorf wants to see this event as an annual event and has gone to great lengths to accommodate, particularly with regard to freight and drayage costs for exhibitors.”
International, domestic and drayage operations are all being orchestrated by Rusty Griffin of Panther Expedites. Mr. Griffin has had great success with supplying freight operations in Las Vegas, Newport Beach as well as the Rocky Mountain AudioFest in Denver. “Rusty knows the exhibitors’ needs and concerns”, says Roy Bird, Chairman of Chester Group. “We were very fortunate to get Rusty to handle our exhibitors’ requests, particularly since he knows many in the industry personally from the many Audio Shows he has facilitated in the U.S. He has assured us he will personally talk with exhibitors, which is something many freight operators will not do.”
“News of the stream-lined, value-oriented freight handling, on top of discounts being offered for many exhibit spaces, have increased interest and sales dramatically”, says Bill Leebens, Director of Sales for the NY Audio Show. “With two months to go, more and more exhibitors want to join us and want be exhibiting side by side with established names such as MBL, Wilson Audio, Legacy, YG Acoustics, Audio Note UK and many more.”
“While expense and space considerations limit our alternatives”, says Beers who stages a Car Show, a wine tasting and Gourmet Food trucks into T.H.E. Show Newport, “we are going to incorporate some of the best of our marketing tools into the NY Show. Look for a great ‘social networking’ presence : - with expanded and diverse database usage including those of our multiple Media Sponsors. Justin Bird, President of Chester Group adds, “We are attempting to duplicate all kinds of promotions to bring a new audience to these products, along with the diehard fans that have been loyal for years. There are plans on the books for advertising in ‘alternative’ local newspapers including The Village Voice and to offer knowledgeable seminars conducted by industry leaders. We are also scouting local entertainers with followings that appeal to the i-pod generation and hope to bring in diversified booth displays exhibiting everything from headphones to vinyl, CD and software items not available anywhere else.”