NEWS: NHT Returns As A Web-Based Company

Benicia, CA-based audio manufacturer NHT today announced that, in the wake of it recently announced hiatus, the firm will return to the A/V marketplace this month as an “entirely web-based” company—a change that company co-founder Chris Byrne says has “fundamentally changed the way we market our brand.” According to an NHT press release, the decision to “go direct” will bring twe changes of great potential benefit for customers.

First, Byrne says, the change means “we were able to permanently reduce the price of our speakers by as much as 30% from their original suggested retail.” Next, in a change that sets NHT apart from many other web-based/direct-sale companies, customers will have the option to “buy NHT factory direct or continue to purchase through their favorite retailers and installers.”

Interestingly, Byrne adds, “no matter where our products are purchased, they will be shipped direct to the consumer from our warehouse. … The speakers take a single trip, saving energy, money, and time.” Apparently, this working model would imply a need for retailers to have demonstration models on hand, but without the expectation that they maintain back-up stock.

We are eager to see how NHT’s innovative new business model plays out in the weeks and months to come. In fact, NHT’s press release contains an open invitation for consumers to submit feedback on the company’s new web-based plan to Chris Byrne at chris [at] nhthifi [dot] com.

 For more information, visit: www.nhthifi.com.