Monster Announces Stylish, Vivienne Tam-Influenced “Butterfly” In-Ear Headphones

More so than many manufacturers, Monster Cable understands that headphone purchases are driven not only by product technology, performance and price, but also by buyers’ desires to associate with artists and designers whom they admire.

Accordingly, a number of recent Monster headphone products combine Monster’s technical know-how with touches of influence—both stylistic and, in some cases, sonic—from familiar cultural and artistic figures. Examples include Monster’s now iconic Beats by Dr. Dre headphones, Lady Gaga in-ear headphones, Miles Davis Tribute headphones, and so on.

Today, Monster announced new “Butterfly” in-ear headphones whose design has been influenced by the famous fashion designer Vivienne Tam. We provide the text of Monster’s press release, below, plus a color rendering showing what the “Butterflies” are expected to look like.

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MONSTER DEBUTS “BUTTERFLY^™” IN-EAR HEADPHONES,

CREATED IN CONJUNCTION WITH WORLD-RENOWNED DESIGNER VIVIENNE TAM

-- Gold-Brushed, Colorful Butterfly-Themed Headphones Provide Great Sound, with Total Wearer Comfort and Sheer Elegance --

NEW YORK, February 18, 2010 — Monster, a longtime leader in advanced consumer electronics accessories and fast becoming one of the world’s leading manufacturers of premium headphones, is proud to introduce its new “Butterfly^™” high-performance in-ear headphones (MSRP: $199.95), created in conjunction with world-renowned fashion designer Vivienne Tam. The new patent-pending Butterfly headphones echo the “Butterfly Lovers” theme of Ms. Tam’s acclaimed Spring 2010 fashion collection, featuring an elegantly curved design, light gold-brushed finish and colorful butterfly images on the earpieces. They provide style-conscious consumers with an unprecedented opportunity to enjoy great sounding music while expressing their personal taste in a way that is unmistakably the work of the renowned Chinese-born designer.

Noted Ms. Tam: “Fashion and music together give you a different journey, different world and experiences of life. Music gives my designs movement and rhythm. I dance with my designs. Double Happiness.”

Head  Monster Noel Lee noted: "Monster's goal is to enhance the entire music listening experience with a higher quality of music reproduction than has ever been achieved in an in-ear headphone. With 'Butterfly,' we're enhancing the experience even further by combining high fidelity with high fashion. Vivienne Tam's elegant new "Butterfly Lovers" collection is clearly inspired by music, which makes this headphone project a perfect fit."

In addition to their elegant Butterfly themed cosmetic, Monster’s Butterfly in-ear headphones are designed for total wearer comfort and tuned to reproduce the subtle nuances of music. They come with a beautifully designed carry case that reflects the elegant Butterfly theme and aesthetic design of the product. Finally, Monster’s innovative cable management system features a convenient designed on-cable slider and clip that keeps weight off the headphones so they stay snug in the user’s ears. The debut of Monster Vivienne Tam headphones is part of the company’s ongoing commitment to improve the quality of the portable audio experience.