New York, New York, June 15, 2012 – Monster®, the world’s leading manufacturer of highperformance headphones, and the iconic lifestyle company Diesel are proud to announce the instore availability of the on-ear VEKTR™ headphones (SRP:$279.95). VEKTR™ headphones dramatically break with conventional headphone style and performance. In addition to their availability at Diesel stores, the new Monster Diesel website (http://www.DieselbyMonster.com) and the Diesel online store, VEKTR headphones are available at select electronics retailers worldwide such as Nordstrom, Airport Wireless, InMotion, J&R Music World, Tech Showcase, Sound Balance, Best Buy Canada, and onecall.com.
VEKTR: Expertly Blending the Worlds of Fashion and Great Sound.
VEKTR on-ear headphones provide users with a comfortable, premiumquality listening solution that blends the worlds of fashion and great sound. The VEKTR headphones feature a distinctive diamond-cut Diesel logo on each plush ear cup, and provide a unique sound experience: the combination of enhanced audio performance and unique visual design
engages the senses and adds a new level of self-expression to the music listening experience.
Reflecting Diesel’s passion for innovation and attention to detail, stylistic details of VEKTR include a silkscreen Mohican head on both ear cups, combined with touches of contrasting black, grey and brushed aluminum, as well as different finishes (shiny, matte and rubberized paint). The cable features a special triangular section that prevents tangling. VEKTR
headphones come with a distinctive VEKTR touring case in black canvas.
Head Monster Noel Lee noted: “For Monster, headphone creation always begins with powerful, accurate audio reproduction, accompanied by great style and design. With our new VEKTR headphones, we are especially fortunate to be partnering with such an iconic company as Diesel to offer our customers a brand new type of personal listening solution that opens up new
horizons in both sound and fashion.”
Stefano Rosso said: “We are definitely happy about the partnership with Monster, a Company that shares our values and desire for innovation. The new VEKTR headphones are the perfect way not only to listen to music but to also feel and taste it.”
“Get Famous” Music Contest
Monster and Diesel, recently held an online music competition to acquire music to be remixed in 3D and offered for downloading from the Diesel and DieselbyMonster websites. Listen to the winner’s music at www.facebook.com/monsterproducts or http://www.DieselbyMonster.com.
Monster and Diesel oficially launched the website http://www.DieselbyMonster.com, which features a unique music-focused informational video, photo gallery, plus free music downloads from the winning artists in the “Monster/Diesel VEKTR Get Famous,” contest.
Monster was founded by “Head Monster” Noel Lee over 30 years ago as a company dedicated to creating products that enhance the sound quality of music. Recently, the company collaborated with Beats™ by Dr. Dre™ to create the acclaimed Beats sound and has since become the world’s leading manufacturer of high-performance, sonically superior headphones. Monster is the world's leading manufacturer of premium headphones and advanced connectivity solutions for high performance home entertainment, audio, home cinema, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 400 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.
Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).