January 9th, 2009 -- by Tom Martin
Auto Motion Plus™ 120Hz
Available on all Series 6 models 32-inches or larger, Samsung’s proprietary Auto Motion Plus™ 120Hz frame-interpolation technology virtually eliminates motion blur and judder. Furthermore, the advanced panel has a fast pixel response time to produce razor sharp images even with fast-paced motion in action scenes.
Touch of Color™
Further reinforcing Samsung’s commitment to innovative design and high performance, the Series 6 distinguishes itself with a ToC™ design reminiscent of a beautifully blown wine glass. Taking a cue from the popular Bordeaux series, Samsung carries this fashion-forward look further by applying transparent color to the TV’s four edges. A two-tone gradation of transparent ruby color yields a much softer, glassier look for the deeper and wider curve at the bottom of the bezel. The color does not appear from the front but at the sides, resulting in a lighter and unobtrusive design compared to previous ToC™ models.
A Multimedia Hub
Just like Series 7 sets, the 2009 Series 6 650 (40-inch and larger) HDTVs also feature the Yahoo!-driven Internet@TV – Content Service. Made possible with a collaboration with Yahoo!, Internet@TV – Content Service is widget-based and delivers a whole new level of connectivity by providing access to Internet-based multimedia content from Flickr and other Yahoo! services. With a click of the remote control, these widgets are easily accessed via a bar-style graphic user interface which sits on the bottom of the screen. Using an optional wireless dongle, the Series 6 is also wireless DLNA compliant allowing for simpler access to multimedia stored on household computers.
The Series 7 ranges in panel sizes of 40, 46, and 52 inches. Series 6 sizes, on the other hand, extend much more broadly.19, 22, 32, 37, 40, 46, and 55. Both the series 7 and 6 will be available by the 1st half of 2009.
Here is LG's release:
LG ELECTRONICS ELEVATES LCD HDTV PICTURE QUALITY WITH ‘TRUMOTION 240HZ’ TECHNOLOGY
LAS VEGAS, Jan. 7, 2009 – LG Electronics’ new “TruMotion 240Hz” technology delivers an exceptional, natural picture with vivid color and ultra-fast motion picture response times. With this new LCD HDTV technology, consumers are treated to a beautiful viewing experience that requires less picture processing and earns the new Energy Star® rating, all without sacrificing design.
LG’s 240Hz technology is featured on the LHX, LH90, and LH55 LCD HDTV models at the 2009 International CES® – Booth #8214, Central Hall, Las Vegas Convention Center. (See separate release for additional product line information.)
Behind the Technology
LG starts with Super In Plane Switching (S-IPS) panel, which provides faster response times and maintains better color and contrast at off-axis viewing angles, yielding superior performance. S-IPS also provides a more vivid and clear motion picture and virtually eliminates color wash.
TruMotion 240Hz builds on the capability of S-IPS by using a unique scanning backlight technology to improve motion picture response time from 120Hz to 240Hz to virtually eliminate motion blur, even during the fastest moving scenes. Conventional systems use a double process of motion estimation-motion compensation (MEMC) to insert “pseudo” data into the image in order to increase response time. However, this can also add unwanted motion artifacts into the picture.
LG’s TruMotion 240Hz scanning backlight technology and S-IPS combine to produce one of the fastest response times on an LCD HDTV. Because TruMotion 240Hz uses less picture processing, resulting images are smoother and more natural, treating consumers’ eyes to a more satisfying overall viewing experience. TruMotion 240Hz delivers images that are crystal clear and move so naturally, consumers will feel as though the action is unfolding right in their living room.
For consumers looking for HDTVs that also provide energy saving benefits, the TruMotion 240Hz functionality on the LHX, LH90 and LH55 achieve Energy Star 3.0 certification.
These three models also feature a range of options to reduce their HDTV energy output with features such as Intelligent Sensor, which automatically senses the ambient light in the room and adjusts color and brightness accordingly; ISFccc, which allows for further professional calibration of settings based on the room environment; and a new backlight control system, which uses local dimming to automatically reduce brightness levels (LHX and LH90 only).