"Television is no longer a one-way broadcast experience. With powerful software and network connectivity TV is evolving to deliver richer, more immersive ways for consumers to watch anything, anytime and anywhere," said Enrique Rodriguez, corporate vice president of the Connected TV Business Group at Microsoft. "These latest developments of the Mediaroom platform demonstrate how Microsoft is leading this transformation from broadcast to connected TV and shaping the consumer experience and expectation of TV."
"TV viewing options are increasing exponentially, and consumers are coming to expect their TV service providers to bring fresh new services and content-viewing options to the table," said Michelle Abraham, principle analyst, In-Stat. "As evidenced by the latest developments with Microsoft Mediaroom, consumers can be confident that choosing an IPTV-powered service guarantees connection to the TV you love, with rich interactivity and control over when they watch."
The ongoing subscriber momentum for Mediaroom-powered services demonstrates a growing demand from consumers for new ways to watch TV beyond what traditional cable and satellite providers offer today. As this demand increases, Microsoft continues to bring new life to its vision for connected TV by unlocking additional avenues for consumers to experience TV on their own terms.
The Microsoft Mediaroom platform will be on display at booth No. 7144 on the CES show floor.
About Microsoft Mediaroom
The award-winning Microsoft Mediaroom Internet Protocol Television (IPTV) and multimedia software platform is driving the future of television by enabling broadband service providers to deliver new connected TV and entertainment experiences to consumers worldwide. Microsoft Mediaroom provides new ways for consumers to experience TV as part of their connected, digital lifestyle, while also creating new business opportunities for broadband service providers, hardware manufacturers, content creators, advertisers and application developers. Over 20 of the world’s leading service providers across four continents have selected the Microsoft Mediaroom platform to drive their digital TV services. More information on Microsoft Mediaroom and the opportunity to deliver the best in TV plus all your media in one place is available at http://www.microsoft.com/tv and http://www.microsoftmediaroom.com.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
For more information, press only:
Microsoft TV team, Weber Shandwick, (425) 452-5400, mstv [at] webershandwick [dot] com (mstv [at] webershandwick [dot] com)
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