A press release announces that Blockbuster is providing TiVo with its “vast library of premium digital movie titles,” enabling TiVo subscribers with Broadband-connected DVRs to rent/buy Blockbuster content. Blockbuster OnDemand will be integrated into TiVO Series2, Series3, TiVo HD, and TiVo HD XL DVRs. Check out the release below for more details.
Blockbuster And TiVo Announce Agreement To Make BLOCKBUSTER® OnDemand Available Through The TiVo Service And to Promote TiVo DVRs Throughout Retail Stores Nationwide
Blockbuster to Make Extensive Library of Digital Content Available to Millions of TiVo Movie Enthusiasts
Further Distinguishes TiVo as the Best Single Solution for Delivery and Easy Navigation of Broadband Content to the TV
ALVISO, CA, and DALLAS, TX (March 25, 2009) – Blockbuster Inc. (NYSE: BBI, BBI.B), a global leader in entertainment, and TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced they are joining forces to deliver Blockbuster's vast library of premium digital movie titles directly to the television set via TiVo® DVRs.
BLOCKBUSTER OnDemand, featuring content to both buy and rent, will be integrated into TiVo Series2™, Series3™, TiVo HD, and TiVo HD XL DVRs. The move by two leaders in home entertainment will make it even easier for all broadband connected TiVo subscribers to download Blockbuster's content and enjoy a complete television entertainment experience on their individual schedules using TiVo, the best and most comprehensive single solution for delivery and simple, intuitive navigation of broadband, broadcast, and cable content – all from one remote control.
TiVo DVRs will be sold at thousands of Blockbuster® stores nationwide as well as online at blockbuster.com, giving both companies new distribution outlets and putting TiVo DVRs and BLOCKBUSTER OnDemand front and center of where video shopping takes place. Additionally, the companies will implement a cross-marketing campaign.
"We are excited to be teaming with TiVo, the company that created the DVR, to make Blockbuster's entertainment content readily available to their millions of subscribers," said