Blockbuster and Sonic Solutions have formed an alliance that will provide access to Blockbuster’s movie content on a wide variety of home and mobile electronic devises. This move is the video rental giant’s attempt to stay at the forefront of what many in the industry believe could be a paradigm-shifting trend in which movie/TV content is streamed directly from the Web to TVs (and other devices), bypassing cable/satellite boxes and DVD/Blu-ray discs (and their associated hardware requirements). Netflix and Amazon OnDemand are other major players in this burgeoning field of entertainment and technology. The entire Blockbuster release is below.
Alliance to give consumers instant access to Blockbuster digital movie service across extensive range of home and portable devices
MARIN COUNTY, Calif. and DALLAS, Jan. 14 /PRNewswire-FirstCall/ -- Blockbuster Inc. , a global leader in entertainment, and Sonic Solutions , the leading technology and service provider for premium movie content, today announced an alliance to give consumers access to a vast library of premium digital entertainment across a wide assortment of home and mobile electronic devices. Under the multi-year, preferred-provider agreement, Blockbuster will supply the branded consumer interfaces and Sonic will power content delivery across PC and consumer electronic devices.
The two companies are collaborating with a host of consumer electronic (CE) manufacturers, including Sonic's existing CinemaNow providers, to expand the ecosystem of interoperable devices offering the Blockbuster service. These devices include PCs, portable media players, Blu-ray Disc players, personal video recorders (PVRs), set-top boxes, mobile phones and Web-connected television sets. Additionally, the two companies will make their digital libraries of mainstream content available under the Blockbuster brand resulting in one of the most expansive VOD (video on demand) and EST (electronic sell-through) offerings in the marketplace.
"We are excited to be partnering with Sonic, the industry's leading entertainment delivery and technology provider, to make Blockbuster's digital entertainment service easily and instantly available to consumers through the widest range of devices available in the marketplace," said Jim Keyes, Blockbuster Chairman and CEO. "Blockbuster is a ubiquitous entertainment presence in the physical world. Through this alliance with Sonic, we plan to become a ubiquitous presence in the digital world as well. Our goal is to offer consumers the most digital content, the most accessibility, via the most devices, both in- and out of home."
Sonic's device ecosystem, powered by its new CinemaNow™ SDK (software development kit), will help streamline the introduction of Blockbuster's digital entertainment service into a wide variety of consumer electronic devices, both Mac- and Windows-enabled, via adaptive streaming and progressive download. The devices will be sold through Blockbuster retail stores, blockbuster.com and other leading retailers.
"With more and more broadband-enabled consumer electronics hitting the market, there is a growing need for a service that gives consumers access to premium entertainment on any device, anytime and anywhere," said Dave Habiger, president and CEO, Sonic Solutions. "By pairing Sonic's digital delivery technology with Blockbuster's trusted brand and library of content, we enable any CE manufacturer to add an impressive digital movie service to its product offerings and in doing so, create the most flexible digital entertainment service for consumers."
Blockbuster Inc. is a leading global provider of in-home and portable movie and game entertainment, with more than 7,500 stores throughout the Americas, Europe, Asia and Australia. The Company may be accessed worldwide at www.blockbuster.com.
About Sonic Solutions
Sonic Solutions® enables the creation, management, and enjoyment of premium and personal digital media content through its Hollywood to Home™ products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD and Blu-ray Disc titles to the award-winning Roxio®-branded photo, video, music, and digital-media management applications, field-proven SDKs and services. Sonic's Premium Content Group, which includes CinemaNow, is helping provide consumers convenient access to Hollywood entertainment for download and enjoyment on a broad range of digital devices. Sonic Solutions is headquartered in Marin County, California.